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Based on the digital series of the same title, Gentefied centers on three cousins who band together to keep their Grandfather's popular Boyle Heights taco shop in business as the neighborhood becomes more gentrified. Throughout the show's first season the cousins confront their differences in their connections to their community, their heritage, and their commitment to the family business, all while navigating larger themes of gentrification and the marginalization of Latinx's in America.